Here are some key facts and figures from the independent research carried out at last year’s event.
Average visitor spend in 2024: £43.74.
The 2024 Christmas Market attracted an average of 3,797 per day.
With the average spend data multiplied by the number of visitors, it can be deduced that the overall spend at the Market by visitors in 2024 was £4.9m.
90% planned to spend up to two hours at the Market with a further 8% staying for up to three hours.
Weighted average dwell time equates to 1.25 hours.
Distance visitors travelled to attend the Christmas Market:
| 0-5 miles |
46.0% |
| 5-10 miles |
34.0% |
| 10-25 miles |
12.0% |
| 25+ miles |
7% |
Our Net Promoter Score (NPS) for 2024 was: 57% which is considered a ‘great’ score, and up 9% from last year!
Sources:
Storecheckers, December 2024
Place Informatics, January 2025
Please review the General Information 2025 package, and the Terms and Conditions Document attached. These documents have been prepared to aid in your understanding of the expectations of you and our commitments to you, as a trader at the Christmas Market.
Trading options include the full 32 days, or half-time (17 days first half, 15 days second half). There will only be 1 catering vendor option, for the full 32 days.
If you have any questions, please email: Christmas.market@winchester-cathedral.org.uk. Do read the General Information 2025 package before emailing (document available below), as you may find the answers in the information guide.
We look forward to seeing your applications!
With very best wishes,
Yolly Cresswell and Julia Iovio
Head of Commercial and Commercial Administrator, Winchester Cathedral Enterprise Ltd
